The Automobile Industry is facing turbulent times as a result of growth restricted to the Asia and Latin markets, changing demographics leading to changing customer preferences, increasingly aware, environment conscious and demanding customers, technology obsolescence and intense completion in product categories.
Besides these, there is additional pressure on profits due to spiraling input costs, risk and compliance to strict environmental standards, complexities in supply chain and a demanding dealer and partner community.
Automobile players are countering these challenges by:
- Engaging customers for the entire life cycle
- Reducing new product introduction cycle time
- Building more efficient vehicles by investing in greener technologies
- Building a collaborative supply chain
- Increasing operational efficiencies and agility
Our automobile domain business expertise combined with integrated solutions based on the core technology pillars of social computing, mobility, cloud computing and analytics for Industrial Manufacturing Segment will help you:
- Co-Innovate with customers/stakeholders – Our community engagement platform can help you collaborate with a targeted community of customers/stakeholders from ideation to concept validation.
- Engage with customers for the entire life cycle – Our customer insight framework offers the capability to draw and analyze insights from customer social behavior. Our social loyalty and rewards solution can help build loyalty and create influencers.
- Service the customer anytime, anywhere – Our mobile solutions for remote service delivery and CRM on mobile can help you achieve customer satisfaction
- Build an integrated and responsive supply chain – Our solutions on supply chain and predictive analytics can help generate a single view across the enterprise and build an agile and lean supply chain.
- Create a single view of enterprise performance – Our enterprise analytics framework offer a single view of enterprise performance across all aspects of the value chain. Our enterprise KPIs and dashboards on mobile solution can help increase productivity.
- Increase ROI on marketing and campaigns – Our campaign analytics solution and marketing mix optimization can help you understand the ROI and optimize marketing spends.